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PRIVACY POLICY ON THE WEBSITE AND SOCIAL NETWORKING SITES

PRIVACY POLICY

1. TERMS AND DEFINITIONS

1.1. Data Controller – NOWY STYL Sp. z o.o. with its registered office in Krosno, ul. Pużaka 49, 38-400 Krosno, entered into the Register of Entrepreneurs kept by the District Court in Rzeszów, 12th Commercial Division of the National Court Register under the KRS number [National Court Register Number]: 0000077550, Tax Identification Number: 6840009302, REGON [National Business Registry Number] 370016299.

1.2. Personal data - any information related to an identified or identifiable natural person by one or more specific identifiers, including IP address, location data, Internet identifier and information gathered through cookies and other similar technology.

1.3. Policy - this Privacy Policy.

1.4. GDPR - the Regulation of the European Parliament and of the Council (EU) 2016/679 of 27th April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.

1.5. Website - a site run by the Data Controller at: nowystyl.com.

1.6. User - any natural person visiting the Website or using one or more services or functionalities described herein.

 

2. PROCESSING OF PERSONAL DATA RELATED TO THE USE OF THE WEBSITE

2.1. When a User visits the Website, the Data Controller collects that User’s personal data to the extent necessary to provide the requested individual services, as well as information on the User's activity on the Website. The detailed rules and purposes of the processing of personal data collected while using the Website by the User are described below.

 

3. PURPOSES AND LEGAL BASIS FOR THE PROCESSING OF PERSONAL DATA ON THE WEBSITE

USE OF THE WEBSITE

3.1.  Personal data of any persons using the Website (including IP address or other identifiers and information collected via cookies or other similar technologies), is processed by the Data Controller:

3.1.1. in order to provide Users with access to the content available on the Website - the legal basis for processing of personal data is the Data Controller's legitimate interest consisting in enabling the Website to be run and Users to read the content published on the Website (Article 6(1)(f) GDPR);

3.1.2. for analytical and statistical purposes - the legal basis for the processing of personal data is the Data Controller's legitimate interest (Article 6(1)(f) GDPR) consisting in carrying out analyses of the Users' activity on the Website and their preferences in order to improve the functionalities and provided services; based on the User's consent to store cookies in his or her end device and their use by the Data Controller and his or her Partners, the list of which is available here

3.1.3. in order to establish and seek claims or defend against claims - the legal basis for the processing of personal data is the Data Controller's legitimate interest (Article 6(1)(f) GDPR) consisting in protecting the Data Controller’s rights;

3.1.4. for the Data Controller’s and other entities’ marketing purpose, i.e., subsidiaries of Nowy Styl - the principles of personal data processing for marketing purposes are thoroughly described in the "MARKETING" section.

3.2. The User's activity on the Website, including his or her personal data, is recorded in logs (a special software used to store chronological record of events and activities concerning the IT system, which is used to provide services by the Data Controller). The information recorded in the logs is mainly processed for the provision of services. In addition, the Data Controller processes the information for technical and administrative purposes in order to ensure the security of the IT system and its management, as well as for analytical and statistical purposes - legal basis for processing the personal data is the Data Controller's legitimate interest (Article 6(1)(f) GDPR).

CONTACT FORMS

3.3. The Data Controller may be contacted using electronic contact forms. The User must provide his or her personal data in the contact form in order to contact the User and reply to the request. The User may also provide other data to make the contact or handling of the request easier. The required data must be provided in order to receive and handle the request. Failure to do so will result in being unable to handle the request. The provision of other data is not obligatory.

3.4. Your personal data is processed:

3.4.1. in order to identify the sender and to handle his or her requests sent by the contact form - within the data indicated in the form as required, the legal basis for processing of personal data is the Data Controller's legitimate interest consisting in enabling identification of the sender and efficient handling of the request sent by the contact form by persons interested in services or products of Nowy Styl and its subsidiaries, the list of which is available here (Art 6(1)(f) GDPR);

3.4.2. in order to identify the sender and to handle his or her request sent by the contact form - with regard to data not indicated as required, the legal basis for processing of personal data is the User’s consent (Art. 6(1)(a) GDPR).

 

4. MARKETING

4.1. The Users' personal data is processed by the Data Controller for the following marketing purposes:

4.1.1. displaying marketing content to the User without analysing the User's preferences in order to adapt the content to his or her expectations (contextual advertising);

4.1.2. displaying marketing content to the User that is adapted to his or her preferences (behavioural advertising);

4.1.3. sending e-mails about interesting offers or content that may contain commercial information in certain cases (newsletter service);

4.1.4. performing other activities related to direct marketing of goods and services (sending commercial information by electronic means and telemarketing activities).

CONTEXTUAL ADVERTISING

4.2. The Data Controller processes the Users' personal data for marketing purposes in connection with directing contextual advertising to them (i.e., advertising the display of which is not preceded by an analysis of the User's preferences). In this case, the processing of personal data is carried out in connection with the Data Controller's legitimate interest consisting in promoting the services and products of Nowy Styl and its subsidiaries, the list of which is available here (Article 6(1)(f) GDPR).

BEHAVIOURAL ADVERTISING

4.3. The Data Controller and its partners process the Users' personal data, including personal data collected via cookies and other similar technologies, for marketing purposes in connection with behavioural targeting (i.e., advertising that is personalised to the User's preferences). In this case, the processing of personal data may also include the User profiling. In relation to the type of profiling, the legal basis for the processing of the Users' personal data may be the Data Controller's legitimate interest consisting in promoting the services and products of Nowy Styl and its subsidiaries, the list of which is available here (Article 6(1)(f) GDPR), or voluntary consent to the processing of personal data provided by the User (Article 6(1)(a) GDPR).

4.4. A list of the Data Controller's partners can be found here.

NEWSLETTER

4.5. The Data Controller provides the newsletter service to persons that have provided their e-mail address (i.e., its customers, subscribers, trade fair participants). The personal data must be given in order to provide the newsletter service. Failure to do so will result in being unable to send the newsletter.

4.6. Your personal data is processed:

4.6.1. in order to send the newsletter - (i) the legal basis for the processing of personal data is the performance of the contract, in the event that this results from the contract concluded with the customer (Article 6(1)(b) GDPR); (ii) the Data Controller's legitimate interest consisting in providing the customers with the Data Controller's up-to-date commercial information, resulting from current commercial or business relations (Article 6(1)(f) GDPR);

4.6.2. in the case of providing the User with marketing contents within the newsletter - the legal basis for the processing of personal data, including the User profiling, is the Data Controller's legitimate interest (Article 6(1)(f) GDPR) based on the consent to receive marketing information in the form of a newsletter or, in the case of the Data Controller's customers, based on the intention to maintain the current commercial or business relations;

4.6.3. for analytical and statistical purposes - the legal basis for the processing of personal data is the Data Controller's legitimate interest (Article 6(1)(f) GDPR), consisting in conducting analyses of the Users’ activity on the Website in order to improve the functionalities;

4.6.4. in order to establish and seek claims or defend against claims - the legal basis for the processing of personal data is the Data Controller’s legitimate interest consisting in establishing and seeking claims or defending against claims (Article 6(1)(f) GDPR).

DIRECT MARKETING

4.1. The User's personal data may also be used by the Data Controller to send marketing content to the User through various communication channels, i.e., via e-mail, MMS / SMS or by phone. Such actions are undertaken by the Data Controller only if the User has provided his or her consent in this respect, which may be withdrawn at any time, or based on the Data Controller's legitimate interest consisting in providing the customers with up-to-date commercial information, including the Data Controller's marketing information, resulting from the current commercial or business relations. The provision of personal data for marketing purposes is voluntary.

 

5. SOCIAL NETWORKING SITES

5.1. The Data Controller processes the personal data of Users visiting the Data Controller's profiles created on social networking sites (for instance, Facebook, YouTube, Instagram, Twitter). The personal data is processed only in connection with the created profile, including for the purpose of informing the Users about the Data Controller's activities and promoting various events, services and products. The legal basis for the Data Controller's processing of personal data in this respect is its legitimate interest (Article 6(1)(f) GDPR) consisting in promoting its own brands.

5.2. The Data Controller processes the Users' personal data obtained using the following tools: Facebook Ads Manager, Google Ad Manager and LinkedIn Campaign Manager.

5.3. The User's personal data indicated in the contact forms referred to in point 5.2. Is processed:

5.3.1. in order to provide the User with marketing information on the Data Controller's products and services (within the framework of the newsletter service) - the legal basis for the processing of personal data is the Data Controller's legitimate interest (Article 6(1)(f) GDPR) resulting from the User's order for marketing information by e-mail and/or SMS/MMS or by phone);

5.3.2. in order to make the User's personal data available to subsidiaries of Nowy Styl, the list of which is available here for the marketing purposes - the legal basis for processing of personal data is the User's consent for processing his or her data for this purpose (Article 6(1)(a) GDPR; if the consent is not provided, the User’s personal data will not be processed for this purpose).

5.4. The provision of personal data for marketing purposes is voluntary.

 

6. COOKIES AND SIMILAR TECHNOLOGY

6.1. Cookies are small text files that may be used by websites to make the site better tailored to the Users’ needs.

The Data Controller may store cookies on the User's device, if this is necessary for the proper functioning of the Website. In the case of other types of cookies, the Data Controller must obtain the User's consent.

6.2. The Website uses various types of cookies. Some cookies are placed by third party services that appear on our Website.

The User can at any time withdraw his or her consent from the Cookie Declaration on our Website. The types of cookies described below are used on the Website:

6.2.1. Necessary cookies - help make the Website usable by enabling basic functions like page navigation and access to secure areas of the Website. The Website cannot function properly without these cookies.

6.2.2. Preference cookies - enable the Website to remember choices Users have made in the past, like preferred language or the region the User is in.

6.2.3. Statistic cookies - help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

6.2.4. Marketing cookies - are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual User and thereby more valuable for publishers and third-party advertisers.

6.2.5. Unclassified cookies - are cookies in the process of being classified, along with individual cookie providers.

6.3. Cookies are used in order to:

6.3.1. tailor the content of the Websites to the User's preferences and to optimise the use of websites; in particular, these files make it possible to recognise the User's device and display the website, adapted to his or her individual needs;

6.3.2. create statistics and prepare analyses that help to understand how Users use the websites, allowing for improving their structure and content;

6.3.3. meet the marketing purposes in connection with directing contextual advertising to Users (i.e., advertising the display of which is not preceded by analysis of the Users’ preferences) and behavioural advertising (i.e., advertising that is tailored to the User's preferences)

6.4. The legal basis for the processing of personal data collected by means of cookies is the Data Controller’s legitimate interest (Article 6(1)(f) GDPR). (i) consisting in ensuring the proper functioning of the Website in terms of the necessary cookies and (ii) based on the User's consent to the storage of cookies in his or her end device and their use by the Data Controller and partners, the list of which is available here, consisting in:

6.4.1. keeping statistics and conducting analyses of User’s activity on the Website, as well as User's preferences in order to improve the functionalities and services provided; and

6.4.2. directing contextual advertising to Users (i.e., advertising the display of which is not preceded by analysis of the Users’ preferences) and behavioural advertising (i.e., advertising that is tailored to the User's preferences)

6.5. The Data Controller informs that changes in the cookies settings may affect some of the functionalities available on the Website.

 

7. ANALYTICAL AND MARKETING TOOLS USED BY THE DATA CONTROLLER'S PARTNERS

7.1. The Data Controller and its partners use various solutions and tools for analytical and marketing purposes. Basic information about these tools is listed below. Detailed information can be found in the privacy policy of a given partner.

GOOGLE ANALYTICS

7.2. Google Analytics cookies are files used by Google in order to analyse User’s use of the Website, to compile statistics and prepare reports on how the Website works. Google does not use the data collected to identify the User, nor does it combine this information to enable his or her identification. Detailed information on the scope and principles of personal data collection in relation to this service can be found at: https://www.google.com/intl/pl/policies/privacy/partners.

GOOGLE ADS

7.3. Google ADS is a tool allowing for measuring the performance of advertising campaigns of the Data Controller, allowing for the analysis of the data, such as keywords or the number of unique users. Google ADS makes it possible to show our ads to Users that have visited our Website. Information on the processing of personal data by Google in relation to this service is available at: https://policies.google.com/technologies/ads?hl=pl.

FACEBOOK PIXEL

7.4. Facebook Pixel is a tool allowing for measuring the performance of advertising campaigns run by the Data Controller on Facebook. This tool makes it possible to conduct advanced data analytics to optimise the Data Controller's activities, also in using other Facebook tools. Detailed information on the Facebook's personal data processing can be found at: https://pl-pl.facebook.com/help/443357099140264?helpref=about_content.

SOCIAL MEDIA PLUG-INS

7.5. Social media plug-ins (Facebook, Google+, LinkedIn, Twitter) are used on the Website. Plug-ins allow the User to share content published on the Website in a social networking site. The use of plug-ins on the Website means that the relevant social networking site receives information on the User's exploitation of the Website and can assign it with the User's profile created on the relevant social networking site. The Data Controller is not aware of the purpose and scope of collection of personal data by social networking sites. More information can be found at the links below:

7.5.1. Facebook: https://www.facebook.com/policy.php \

7.5.2. Google: https://privacy.google.com/take-control.html?categories_activeEl=sign-in

7.5.3. LinkedIn: https://www.linkedin.com/legal/privacy-policy?_l=pl_PL

7.5.4. Twitter: https://twitter.com/en/privacy

7.6. HotJar allows the Data Controller to conduct analyses of the User's activity on the Website, for instance, through questionnaires or satisfaction surveys, and through anonymous collection of information about clicks on particular sections on the Website. The tool does not allow for identification of the User. Detailed information on the data collected by means of HotJar and on how to deactivate User's monitoring is available at: https://www.hotjar.com/privacy.

 

8. PERIOD OF THE PERSONAL DATA PROCESSING

8.1. The period of the personal data processing by the Data Controller depends on the type of service provided and the purpose of the processing. As a rule, personal data is processed for the time of provision of the service or execution of the order, handling of the request sent via the contact form, until the withdrawal of the consent provided or until an objection is raised to the processing of the personal data in cases where the legal basis of the personal data processing is the Data Controller’s legitimate interest.

8.2. The period of the personal data processing may be extended, if the processing is necessary for establishing or seeking claims or defending against any possible claims, and thereafter only if and to the extent required by law. Upon the expiry of the period in question, the personal data is erased or made anonymous.

 

9. USER’S RIGHTS

9.1. The User has the following rights: to access his or her personal data and to request its rectification, the right to erasure, the right to restriction of processing, the right to data portability and the right to object to the processing of the personal data, as well as the right to lodge a complaint to the supervisory authority for the protection of personal data.

9.2. To the extent that the User's data is processed under his or her consent, the User may withdraw this consent at any time by contacting the Data Controller at the following address: rodo@nowystyl.com. The withdrawal of consent does not affect the lawfulness of the data processing before the withdrawal.

9.3. The User has the right to object, at any time, to the processing of personal data for marketing purposes, if the processing is conducted in connection with the Data Controller’s legitimate interest, and also - for reasons related to the User's specific situation - in other cases where the legal basis of the personal data processing is the Data Controller’s legitimate interest (for instance, due to the analytical and statistical purposes).

9.4. More information about your GDPR rights can be found here

 

10. DATA RECIPIENTS

10.1. As a result of the provision of services, personal data may be disclosed to third-party entities, including in particular, operators of IT systems, IT services, banks and payment operators, accounting and legal services companies, couriers (in connection with the execution of orders), marketing agencies (within the framework of marketing services), mailing services companies, subsidiaries of Nowy Styl, the list of which is available here and the Data Controller's partners (only to the extent of information contained in cookies), the list of which is available here.

10.2. If the User provides his or her consent, then his or her personal data may also be made available to other entities for their own purposes, including marketing purposes.

10.3. The Data Controller reserves the right to disclose selected information about the User to competent authorities or third parties that have requested the provision of such information under the appropriate legal basis and in accordance with the provisions of the applicable law.

 

11. TRANSMISSION OF PERSONAL DATA OUTSIDE THE EEA.

11.1. The level of protection of personal data outside the European Economic Area (EEA) is different from that provided by European law. Due to this reason, the Data Controller transfers personal data outside the EEA, only if it is required and at the same time with the provision of an adequate level of protection, mainly by:

11.1.1. cooperation with entities processing personal data in countries for which a relevant EC's decision has been issued,

11.1.2. following the standard contractual clauses issued by the European Commission,

11.1.3. applying binding corporate rules, approved by the relevant supervisory authority,

11.2. The Data Controller always notifies the User of the intention to transfer personal data outside the EEA at the time of its collection.

 

12. SAFETY OF PERSONAL DATA

12.1. The Data Controller conducts a risk analysis on a regular basis in order to ensure that personal data is processed in a safe manner by ensuring, in particular, that only authorised persons have access to the personal data and only to the extent necessary for the performance of their tasks. The Data Controller ensures that all operations associated with personal data are recorded and performed only by authorised employees and collaborators.

12.2. The Data Controller takes all necessary actions to ensure that its subcontractors and other cooperating third-party companies apply the appropriate security measures while processing personal data at the request of the Data Controller.

 

13. CONTACT DATA

13.1. Users may contact the Data Controller using the electronic means: rodo@nowystyl.com or by post using the following correspondence address: ul. Pużaka 49, 38-400 Krosno.

 

14. CHANGES TO THE PRIVACY POLICY

14.1. This Policy is reviewed on a regular basis and updated, if needed.

14.2. The current Privacy Policy is valid from 1st December 2021.

Cookie Files

We would like you to have a comfortable experience using our Website. To this end, we try to match the displayed contents to your interests and preferences. We are able to do this because we store cookie files in your browser and because Nowy Styl sp. z o.o. (Data Controller) and our trusted partners process information which may constitute personal data for statistical, analytical and marketing purposes. By continuing to use our Website, without changing your privacy settings, you accept for cookie files to be stored on your terminal device and for information stored on your device to be used. Please note that you can always disable the cookie saving option in your browser settings and find out additional information about the processing of your personal data and your rights in our Privacy Policy.

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