“Upstream”, the official Nowy Styl magazine, was nominated for the Złoty Spinacz award – the major PR award in Poland. Our participation in the final of the competition proves that our branded content and its form are a successful tool in building the image of our company.
Each year in early October the authors of the most effective image-building activities hold their breath as they wait for the nominations for Złote Spinacze (Golden Staples) to be announced – this is the most important PR award in Poland, organised by Związek Firm Public Relations. This year’s edition saw a record-breaking number of applications. One of nearly 400 projects assessed by a jury composed of the best experts and practitioners was “UPstream”, a magazine published by Nowy Styl. Our newsletter will compete for the award in the category of custom publishing.
“UPstream” is the result of a joint effort of the internal editorial team at Nowy Styl. The latest two issues saw a new layout and a multitude of fresh topics and ideas. Although it started as printed material prepared for trade fairs, it has evolved to become a premium autonomous publication. Reportage was an important element of this evolution. Marketing content was replaced by stories describing phenomena observed where our branch meets with architecture, design, art and even fashion. This is how we came up with our own branded content, which served to build the image of Nowy Styl among professionals and fans of the abovementioned fields.
This positive change was appreciated last year by the jury of the Corporate Newsletters Competition, who dubbed “Upstream” as the best printed magazine. The nomination for Złoty Spinacz 2020, granted by the best PR experts, ultimately confirms that our official magazine is one of the top corporate editions in the country. What makes it outstanding is not only the unique form, but also valuable and attractive content that endorses the image of the brand.
The final gala of Golden Staples is planned on 4th December.
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